Privacy Policy
Last updated: January 2026
Introduction
Aura ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your information when you use our mobile application and related services.
Information We Collect
Wardrobe Data
When you use Aura to scan and catalog your clothing, we collect images and associated metadata (colors, categories, descriptions). This data is processed by our AI to provide outfit recommendations.
Account Information
If you create an account, we collect your email address and profile information to provide personalized services and maintain your wardrobe data across devices.
Usage Data
We collect information about how you interact with Aura, including features used, time spent, and preferences selected. This helps us improve our recommendations and user experience.
How We Use Your Information
- To provide personalized outfit recommendations
- To improve our AI styling algorithms
- To maintain and sync your wardrobe data
- To communicate service updates and new features
- To respond to your inquiries and support requests
Data Security
We implement industry-standard security measures to protect your data, including encryption in transit and at rest. Your wardrobe images are stored securely and are never shared with third parties for advertising purposes.
Data Retention
We retain your data for as long as your account is active. You can request deletion of your account and associated data at any time by contacting us at privacy@aura-app.com.
Your Rights
Depending on your location, you may have the following rights:
- Access your personal data
- Correct inaccurate data
- Request deletion of your data
- Object to processing of your data
- Data portability
Contact Us
If you have questions about this Privacy Policy or our data practices, please contact us at: privacy@aura-app.com
Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date.